Presenter: Scott Feldman, Senior Director, Global Customer Communities, SAP Americas, Inc.
Must be careful about using mashups and consider IP laws, especially when considering other people's data or sites
In the enterprise sense of things, must balance governance with freedom (both have their place)
Enterprise service - bringing together disparate backends using a tool that till allows them to be loosely coupled
Business Network - what can be done from a creative perspective from the user base
SAP CEO one of the biggest proponents of value networks
Business leaders generally are not driving mashup development
mashups are part of a broader social context of Webb 2.0 leverage power of the net to augment collaboration and communication among individuals
SOBA apps are rooted in business context
Enterprise SOA delivers flexible IT resources to meet continually changing business needs
Users are the ones developing solutions with mashups, where with SOA IT is the one developing the solutions
What is the difference in definition between SOA and Mashups?
Example App - an entire application based on mashup technologies that allowed power companies to view information in Google Earth. Better view than in an table
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