Thursday, October 23, 2008

Full featured browsers on mobile browers - end of .mobi?

An absolute them from Mobile Internet World is there will only continue to be a heavy market penetration of full featured browsers on mobile devices. Consumers know how powerful their desktop browsers are, and they want nothing less on their mobile device.

This presents the question, is it even worth pursuing development of .mobi sites now? How long will they continue to be around? I think the answer is yes, it is absolutely worthwhile to have a presence in the .mobi space. For the next couple years, the majority of mobile Internet users will be using these scaled down browsers. While users do want the full desktop experience from their mobile device, it won't be for a couple years until the desktop experience on mobile has a majority share in the market. Until then, people need a site that is usable on their Motorola RAZR.

When I refer to .mobi sites, I'm basically referring to websites that are designed specifically for the lightweight mobile browsers of today, like the one you'd find on a BlackBerry.

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