Presenter: Bob Brauer, CEO, President and Co-Founder StrikeIron
Overview of StrikeIron, "Like is easy, data is hard."
State of external data today: authentication, different development key structures, SOAP headers with email address, ip address throttling
Business models and their associated data are all different, how can we reconcile these differences?
Presentation is still focusing around StrikeIron....uggg
StrikeIron intends to simplify the details around consuming a lot of different backends
Be aware of the context by which you describe mashups to the business so they understand the benefit, rather than get scared away
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