Presenter: Patti Anklam, Author, Consultant, Hutchinson Associates, Author of "Net Work"
How do you want to mashup a network?
Purpose of her presentation - understand how mashups can help networks grow and prosper
Networks are the medium for individual and organizational fulfillment (communities, church networks, etc)
Network's Purpose: Falls into one of five categories, mission, business, idea, learning, personal
Network's Style: What is it like to be in this network? What does it look like? What are the cultural norms? How is it led?
"Let me describe my network." (Then out comes the org chart) - Is this really the best way to describe it?
Analyzing your network (not org chart) can help bring out thoughts about external contacts that may not be obvious from the network
ONA: Organizational network analysis - often referred to by more generic term, social network analysis. Basically just documenting a view of personal interactions among individuals
Benefit of network analysis: are those people with a ton of connections leaving the company?
How do we get this data? Observe how emails flow within the organization (drawback: we don't really know the logical contents of the email).
Microsoft's investment in Facebook - intended use is to observe the relationship's between people, not really targeted advertising
Creating a social graph isn't that hard, but it's associating value of the relationships contained there
VNA; Value Network Analysis - view of the web of relationships that generates economic or social value. Requires physical access to the people, can't really automate the collection of this data
Microsoft has such a heavy footprint in the workforce via the software systems people use (Windows, etc), yet they missed the boat on including builtin analytics systems
What would we want in a network mashup? But also keep privacy, superficiality, accessibility
OpenSocial - mashing up people and technology, hammer home the context of role in a network
http://www.byeday.net/weblog/networkblog.html
http://www.theappgap.com
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Here is a simple network mashup. The co-author network of scholars who have been published in the journal Social Networks. This network is connected to Google Scholar -- double click on a network node and find the person's social network research and publications.
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