OEM - Keynote, Mashups are here

Presenter: Rene Bonvanie, Serena Systems, Senior VP of Worldwide Marketing, Partners and Online Services

There will be no product pedaling in this presentation
We're in the infancy of mashups
Mashups may already exist, but just not recognized as a solution to these problems
Can't silo the people who innovate, and the people who must use this innovation
Is IT the sole source of IT innovation? Probably not
SOA problem - like building a currency that can't be used outside of IT
The more we inhibit people, the more people will find suboptimal solutions like spreadsheets and SharePoint, rather than truly innovate
Must foster innovation throughout your employee base
Innovation prospers in times of tight budgets, we must find out ways to do things for much cheaper
The more money humans have, the less innovative they become and the more wasteful they are
Similar to Facebook, let's use SAP, PeopleSoft, CRM system to create a mashup (a la Facebook application) that helps us expand or better understand our customer network
Provide a platform for innovation, expand the general definition of mashups to include business (processes and users)
Influence executives about how they can use mashups to propel business growth
Example mashups: prediction markets, industry associations based on this data
Innovation vs Governance: I want to innovate without asking for permission vs I'm on the hook for security, reliability, and compliance
This is a natural imbalance in any organization
Innovation side: automate business processes, connect existing systems, design user interactions, deploy without infrastructure, use without worry. Notice that none of these aren't indicative of huge new applications, but a little bit of this and a little bit of that
Governance side: expose services securely, govern mashups transparently (versioning and rollback, deployment privileges, approvals & notifications), fine grained security, collect detailed audit information
Mashups are not a development or coding platform, but instead a type of artwork
There's no way to determine if there's a facebook application available with the functionality that you want (for instance using SAP and salesforce.com to run a credit check on a company)
There has to be a strong collaborative relationship between IT and the business for mashups to work. If the end user doesn't want them, they simply won't be used. If IT doesn't want to open up systems, then the end users will be frustrated that they aren't able to access the data
The need for mashups cannot be generated solely from IT