OEM - Understanding the value and applying to business

Presenter - Stefan Andreasen, Founder of Kapow

Kapow is a .com survivor
250+ customers across US, Asia, and Europe
Partnerships with Oracle, IBM, BEA, Attachmate, FAST, EMC/Documentum
Products - Kapow Mashup Server 6.2 - 8 years in the making
OpenKapow - free version, but catch is that you have to share everything you do
What is a mashup? Comes much more from the situation in which it was created, than the technology used to create it, we're already doing it! It's just an evolutionary thing, we finally put a name to it, can be management data mining, business reports, price comparison, rss feeds. An application, dashboard, spreadsheet, portlet, widget which is combining multiple data sources to create new insight, business decision, intelligence, and additionally the situation in which the mashhup is created is teh most significant differentiator for being a mashup (self service, adhoc, sharable, collaborative, distributed, automation of manual process, comes from the long talk of business
Systematic Projects for conservative reliability vs opportunistic projects for competitive agility
Systematic Projects for conservative reliability - old way of IT, doesn't give us much these days, this is just :running the machinery"
opportunistic projects for competitive agility - biggest opportunity for ROI, especially from mashups, this is where we "create the value"
Mashup can be presented as: portlet, web application (housing maps), spreadsheet, rss feed, smartphone
Data can come from competitors, pricing, market data, reputation, customers, and suppliers (which is all freely available on the web!)
Kapow - two versions either one that will run inside your firewall, or another that will be released soon
Typical mashup - Google Maps and craigslist data in one view
Business mashup - BP oil rig warning system in Gulf of Mexico, create a warning system using five free web sites to show oil rigs on a map with weather, rig names, water temperature, and send alerts via text messages to a cell phone
Core data vs Intelligence data - breaking up the data layer into two pieces
Core data - private, systematic, structured, subscribed
Intelligence data - public, unstructured, knowledge, often no standard API or feed, and hard to get to (this are kind of like the wild websites)
Only the largest free websites have a public API, most websites don't, so how can we access the data on these websites to mash it up?
#1 obstacle is getting access to this raw data, this is where Kapow's product comes into play
Kapow's Product Family - Portal Content Edition, data collection edition, web 2.0 edition, content migration edition (ETL for the web)
OpenKapow - 3500 users
Transactional mashup - When creating an account in Facebook, if you already have a LinkedIn account, you can provide your LinkedIn credentials to Facebook and they'll suck you information from there
Demo - create an RSS feed of information on a certain stock based on data returned from Google Blog Search. Kapow was primarily a GUI in which you interact with, kind of like a browser in which you specify the area of the screen to capture. Seemed like a lot of manual work just for an RSS feed. Can't TIBCO do this for internal data from the backend? It got impressive when he service enabled the demo, and the data was ultimately fed live into a spreadsheet (from the web)
So how fragile is this manner of "screen scraping?" Since a website author can change their structure and potentially break someone's Kapow mashup. This is apparently the most asked question from customers of Kapow, and the answer is that ...